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ABOUT US

 

Canada Today is the first comprehensive Chinese language magazine about Canada. Our magazine places strong emphasis on tourism and leisure while still providing our Chinese readers a window to look into Canada’s life and culture, social issues, fashion, lifestyle and business climates. We have restructured our magazine and geared it towards the expected influx of millions of Chinese tourists due to the very recent approval of Approved Destination Status (ADS) to Canada. We expect a majority of tourists to use Canada Today as their guide as they visit Canada to enjoy our culture and natural scenery.

Canada Today has been in the market for over two years. This Canadian owned magazine distributed simultaneously both in Canada and China, is one of the privileged publishers in a highly regulated industry in China to carry on advertisements of foreign origin with permission from the Chinese Government. Canada Today presently boasts a readership of over 50,000 in GTA and 250,000 in China.

 

REGULAR FEATURES & COLUMNS

 

Tour and Leisure
Outdoor Activities
Festival and Events
Trendy Lifestyle
Shopping
Gastronomist
Accommodations
Dreamed Homes
Automobiles
Canadian Heritage and Society

 

EDITORIAL HIGHLIGHTS

 

Tour and Leisure

Providing the local and overseas tourists and visitors a complete guidance to tour Canada, the Tour and Leisure section offers the readers a glimpse of the abundant recreational facilities and activities available in Canada that range from what to do and where to go.

Outdoor Activities

The outdoor activities in different seasons provide tourists a unique opportunity to the wide open spaces and fantastic natural ... like hiking, fishing, camping, picnicking, skiing and snowboarding, and many more.

Trendy Lifestyle

Presenting whatís hot, whatís in and whatís new in Canada, this section provides an insight on the Canadian attitudes towards the areas of fashion, entertainment, arts and culture.

Shopping Guide

The Shopping Guide, being one of important sections of the magazine, introduces the most recent products and services of Canada to both the Canadian and Chinese markets and provides the potential consumers a comprehensive knowledge of the related products and shopping guidance.

Gastronomist

Introducing the colorful and diversified cuisines at exotic restaurants and bars in a country with the most diversified cultures, this section serves as a dining guide not only for gastronomists but also sightseers in Canada.

Accommodations

Accommodation facilities from the luxurious five star hotels to economic and comfortable motels and inns are introduced in this section to meet demands of various tourists.

Canadian Heritage & Society

Discussing the critical issues affecting Canadians today, the Canadian Society section presents different points of views on these topics to create an extensive and comprehensive forum. The Canadian heritage is also discussed to enlighten readers about the subject.

 

MARKETING HIGHLIGHTS

 

Canada Today is the first comprehensive magazine in Chinese ever published to introduce the Canadian tourism to the vast Chinese readers, providing the most needed information to the readers. The magazine uses high quality gloss paper from cover to cover, making it stand out uniquely in the market.

Canada Today, has been in the market for over two years and become increasingly popular among the Chinese readers. In order to meet the demands of coming tourists with the effect of recent approval on Approved Destination Status (ADS), a substantial revision will be made by the publisher to carry on more articles about Canadian tourism resources, lifestyles and traditions in 2005.

Canada Today, covers a wide range of topics from Canadian tourism and leisure, outdoor activities, festival and events to trendy lifestyle and Canadian heritage and society.

Canada Today also the first Chinese magazine ever compiled in Canada while published in China, is specially designed for the Chinese readers with keen interest in Canada.

Canada Today presently boasts a readership of over 250,000 in China and 50,000 in Canada.

Canada Today is a Canadian-owned magazine and one of the privileged magazines among those in a highly regulated industry in China with permission from the Chinese Government to carry on advertisements of foreign origin.

 

DISTRIBUTION

 

Canada

Readership: over 50,000 per issue
Price: CAN $4.99

Distribution Locations: Greater Toronto Area, (Vancouver and Montreal shortly)

Distribution Outlets: Hotels, Travel Agency, Bookstores, Professional offices, including medical clinics, financial institutions, lawyer’s offices and Library.

Publisher: Today Media Corp., Toronto.

China

Readership: 250,000 copies per issue.
Price: $12 RMB

Main Distribution Regions:
Southeastern China - Shanghai
Northern China - Beijing
Southern China - Guangzhou
Central China - Wuhan
Western China - Sichuan

Distributors: Newsstands, Bookstores, Travel Agency, Airport and Airline, Bars and restaurants, Licensed immigration consultants

Subscription Dealer: China Post

 

CONTACT
 

Canada Today

4168 Finch Ave., E., Suite 352
Toronto, Ontario, M1S 5H6
Email: ad@canada-today.net

Advertising Agency
Star Marketing Inc.
392 Selby Cres.
Newmarket, Ontario, L3Y 6E1
Email: starmarketing@sympatico.ca

 

 

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